Comprehensive AI-PoweredRetail Transformation
Prepared by ManyMangoes • June 2025
Executive Summary
Courts Mammouth has built a dominant retail presence across Mauritius. With 25 stores, 600,000+ customer profiles, and a robust ERP-POS ecosystem, the company now stands at a critical juncture: evolve into an AI-first, data-activated retail giant—or allow competitors to claim the digital territory.
- 25 stores across Mauritius
- 600,000+ customer profiles
- Robust ERP-POS ecosystem
- Dominant retail presence
- Dramatically improve operational efficiency
- Deliver radically enhanced customer service
- Achieve radical personalization
- Claim digital territory
We recommend a three-pronged strategy engineered to work in tandem, creating a full-loop feedback system that acquires new customers, guides them in-store, and nurtures them post-purchase.
Three-Pronged AI Strategy
Comprehensive AI-powered systems for retail transformation
Objective
Replace inconsistent staff support and static kiosks with intelligent, on-demand AI assistants available via QR code. These store-specific bots will provide customers with product guidance, personalized upsell suggestions, and location-specific help—while also collecting first-party behavioral data for downstream marketing use.
Scope of Work
- • Full integration with ERP and POS systems to access product inventory, pricing, promotions, and store layouts
- • Development of 25 distinct AI Shopping Assistants—each tailored to its respective store
- • Dynamic upsell/cross-sell logic based on real-time stock levels, promotions, and customer intent
- • Backend analytics dashboard tracking customer questions, product interest, and QR code scans
- • CRM data capture and funneling to Customer Insights for future targeting and segmentation
- • Localization for English, French, and Mauritian Creole
Strategic Impact
- • Reduces dependence on staff during peak hours
- • Improves product discovery and basket size
- • Enables real-time customer behavior data collection
- • Integrates seamlessly with existing LS Central and PowerBI pipelines
Delivery Timeline
- • Phase 1 Pilot (5 stores): 6 weeks
- • Phase 2 National Rollout: Additional 10 weeks
Optional support: $500/store/month
Objective
Leverage high-resolution location data to identify and acquire customers visiting competitor stores (361, Galaxy, Kalachan), using mobile advertising IDs (MAIDs) to run high-impact retargeting campaigns.
Scope of Work
- • Map and geofence competitor locations across Mauritius
- • Ingest and analyze MAID data from over 1.5 billion global devices
- • Target known foot traffic from competitor stores with precision ads across Meta, Google, YouTube, TikTok
- • Develop creative strategy tailored to conquesting moments (before, during, or after a competitor visit)
- • Link MAID-level advertising data back to CRM and POS attribution (via ERP sync)
- • Real-time reporting on lift in footfall and campaign ROI
Audience Scale & Pricing
- • Estimated target pool: 600,000 consumers
- • Cost per user: $2.50 average (range: $1–$5)
- • Total campaign media budget: $1,500,000
Delivery Timeline
- • Initial strategy & mapping: 2 weeks
- • First campaigns live: within 4 weeks
- • Quarterly performance reviews and optimization
Objective
Replace one-size-fits-all manual newsletters with a dynamic, AI-driven email system. This system will deliver automated, hyper-personalized messages triggered by customer behavior both online and in-store—drastically improving open rates, conversion, and lifetime value.
Scope of Work
- • Integrate existing CRM and ERP with email platform (Mailchimp or new ESP if required)
- • Design and implement end-to-end automation flows:
- - Abandoned cart sequences
- - Post-purchase follow-ups
- - Cross-sell/upsell product recommendations
- - Loyalty program triggers (upon launch)
- - In-store visit follow-ups via AI QR interaction data
- • Full segmentation framework based on demographics, recency, frequency, and product categories
- • Copy, subject line, and asset generation (AI-assisted, human-reviewed)
- • Live reporting dashboard showing performance metrics: open rates, CTRs, attributed revenue
Strategic Impact
- • Increases repeat purchase rate and AOV
- • Moves Courts Mammouth away from manual campaign dependency
- • Unlocks 600,000 profiles in CRM with automated, intelligent messaging
- • Bridges online and in-store journeys through unified customer flows
Total Investment Summary
Comprehensive breakdown of costs and ongoing investment
| Component | One-Time Cost | Monthly Cost |
|---|---|---|
| In-Store AI Helpers (25 Stores) | $750,000 | $12,500 (support) |
| Location Data Campaigns | $300,000 (services only) | $100,000 (media spend) |
| Email Automation System | $80,000 | $6,500 |
| Total | $1,130,000 | $119,000/month |
Note: Location campaign media costs can scale up or down depending on acquisition targets and duration.
Optional Phase Plan
Phased approach for maximum impact and risk mitigation
- Deploy AI Helpers in 5 pilot stores
- Run MAID-based campaigns on 100,000 targeted customers
- Launch basic email flows for post-purchase and cross-sell
- Full 25-store rollout
- Expand location targeting to full 600,000 audience
- Launch loyalty-driven automation and in-store-to-email journeys
Why This Will Work
Courts Mammouth already has what most retailers don't: data depth, multi-location scale, digital infrastructure, and a leadership team open to innovation. What's missing is the orchestration layer—intelligent systems that turn existing assets into exponential results.
Our proposed systems do exactly that. We aren't just digitizing processes—we're teaching them to think.
Efficiency
By replacing manual tasks with intelligent systems
Service
By turning every touchpoint—store, ad, email—into a personalized experience
This is not a short-term marketing campaign. This is long-term digital dominance.
Next Steps
Align Internally
Align internally on Phase 1 scope and budget
Technical Onboarding
Schedule technical onboarding with ERP, CRM, and ecom teams
Begin Planning
Begin pilot planning and campaign asset development
Execute & Optimize
Execute, monitor, and optimize in 90-day intervals
Ready to Transform Courts Mammouth?
This isn't just digitization—it's teaching your business to think. Let's turn your existing assets into exponential results.