Focused AI-PoweredRetail Transformation
Prepared by ManyMangoes • June 2025
Executive Summary
Courts Mammouth has built a dominant retail presence across Mauritius. This pilot plan offers a focused, cost-effective approach to begin your AI transformation journey with lower initial investment and risk.
- Focused implementation in key stores
- 100,000 customer profiles
- Core functionality at lower cost
- Scalable foundation for future growth
- Validate AI technology effectiveness
- Enhance customer service in pilot locations
- Test personalization capabilities
- Establish ROI metrics for full deployment
Our pilot strategy provides a lower-risk entry point to AI transformation while still delivering meaningful business impact and valuable insights for future scaling.
Three-Pronged Pilot Strategy
Focused AI-powered systems for initial retail transformation
Objective
Deploy intelligent, on-demand AI assistants available via QR code in select stores. These assistants will provide customers with product guidance, personalized suggestions, and location-specific help—while also collecting valuable customer behavior data.
Detailed Cost Breakdown
Development & Customization: $60,000
- • Chatbot build (400 hours @ $100/hour): $40,000
- - Store-specific knowledge bases, conversational flows in English/French/Mauritian Creole
- • UI/UX design (100 hours @ $100/hour): $15,000
- - Branded interface for WhatsApp, website, app, kiosks
- • Multilingual NLP configuration: $5,000
- - Advanced Azure translation for seamless language support
Integration: $45,000
- • Inventory & CRM integration (200 hours @ $100/hour): $20,000-$40,000
- - Real-time connection to SAP/Shopify/Salesforce
- • Geolocation & store layouts (100 hours @ $100/hour): $25,000-$50,000
- - Maps and navigation for all 25 stores
- • Omnichannel deployment (150 hours @ $100/hour): $15,000-$20,000
- - WhatsApp, SMS, website, app, kiosks setup
Testing: $10,000-$20,000
- • Functional, user acceptance, and beta testing (100 hours @ $100/hour)
Training: $5,000-$10,000
- • Staff training (50 hours @ $100/hour)
- - Training ~100 staff across stores to manage chatbot and escalations
Strategic Impact
- • Reduces dependence on staff during peak hours
- • Improves product discovery and basket size
- • Enables real-time customer behavior data collection
- • Validates AI effectiveness before full-scale deployment
Delivery Timeline
- • Initial development: 8 weeks
- • Pilot deployment: 4 weeks
- • Evaluation period: 12 weeks
Objective
Test location-based marketing in key geographic areas, targeting customers visiting select competitor locations with focused digital campaigns to drive store visits and conversions.
Scope of Work
- • Map and geofence 5 strategic competitor locations
- • Target mobile users within defined geographic areas
- • Run focused campaigns on Meta and Google platforms
- • Develop basic creative assets for digital campaigns
- • Track campaign performance and store visit attribution
Audience Scale & Pricing
- • Target audience: 50,000 consumers
- • Cost per user: $2.00 average
- • Media budget: $100,000
Delivery Timeline
- • Setup and mapping: 2 weeks
- • Campaign duration: 3 months
- • Performance review: Monthly
Objective
Implement essential email automation for 100,000 customer profiles, focusing on core communications that drive engagement and repeat purchases with minimal setup complexity.
Scope of Work
- • Basic CRM integration with email platform
- • Implementation of essential automation flows:
- - Welcome series for new customers
- - Post-purchase follow-ups
- - Basic product recommendations
- - Re-engagement campaigns for inactive customers
- • Simple segmentation based on purchase history and demographics
- • Standard email templates and basic personalization
- • Basic performance reporting dashboard
Strategic Impact
- • Increases customer retention and repeat purchases
- • Provides foundation for more advanced automation
- • Activates 100,000 customer profiles with targeted messaging
- • Delivers measurable ROI with minimal investment
Pilot Investment Summary
Focused investment for initial AI transformation
| Component | One-Time Cost | Monthly Cost |
|---|---|---|
| AI-Powered In-Store Shopping Helpers | $115,000-$150,000 | $2,500 (support) |
| Targeted Location Marketing | $50,000 (setup) | $33,333 (media) |
| Basic Email Automation System | $25,000 | $2,500 |
| Total | $190,000-$225,000 | $38,333/month |
Note: This pilot approach represents approximately 20% of the full implementation cost while delivering significant value and insights to guide future expansion.
Pilot Implementation Timeline
Focused 6-month approach to validate and learn
- AI Helper development and integration
- Location targeting setup and mapping
- Email automation platform integration
- AI Helper deployment in pilot stores
- First location-based campaigns live
- Initial email automation flows active
- AI Helper performance analysis
- Campaign ROI assessment
- Email engagement metrics review
- Full deployment planning
Why This Pilot Approach Works
The pilot approach allows Courts Mammouth to test AI capabilities with minimal risk. By focusing on core functionality and limited deployment, we can validate the technology's effectiveness before committing to a full-scale implementation.
This approach provides valuable data and insights to inform the larger transformation strategy while delivering immediate benefits in the pilot locations.
Lower Risk
Reduced initial investment with focused implementation
Faster Results
Quick deployment of core functionality for immediate impact
Scalable Foundation
Built to expand based on validated success metrics
Start small, learn fast, and scale strategically.
Next Steps
Pilot Approval
Approve pilot scope and budget
Technical Assessment
Evaluate current systems and integration requirements
Pilot Kickoff
Begin development and implementation
Evaluate & Plan
Assess results and plan full-scale deployment
Ready to Start Your AI Journey?
Begin with a focused pilot that delivers immediate value while building the foundation for your complete digital transformation.